British American Tobacco Caribbean - Andre Pryce

Position: Non-Executive Director, appointed to the Board of Directors of Demerara Tobacco Company in October 2021. 

Skills & Experience: Andre is an accomplished and multidisciplinary business and marketing executive with an impeccable track record, strong business acumen and a reputation built on almost twenty years of experience. He is currently the Head of Trade for The West Indian Tobacco Company Limited an affiliate company in Trinidad and Tobago. He previously held the role of Head of Trade for Carreras Limited in Jamaica. He has served in several significant roles within the BAT Group, including Key Accounts Manager, Route to Market Manager Customer Development Manager and Territory Manager for 31 different territories within the Caribbean, Central America and South America. He also served as the Business Development Manager where he was a key player in the transition of the BAT Group’s interest headquarters in Colombia. Prior to his journey with BAT, Andre held positions in the fields of Marketing and Teaching. He also served as Board Chairman for Pesticides Control Authority in Jamaica. 

He is a detailed, self-driven and result oriented professional with developed marketing competencies, people skills and a proven track record of working collaboratively with various teams, countries and cultures to develop strategies, deliver results and exceed expectations.

Qualification: Andre holds a M.B.A. in Marketing (Distinction) and a Bachelor of Arts in English, both from the University of the West Indies, Mona.