British American Tobacco Caribbean - Raoul Glynn

Position: Non-Executive Director, appointed to the Board of Directors of Demerara Tobacco Company since February 2017; Managing Director, Carreras Limited.

Skills & Experience: Raoul joined BAT’s entity in Trinidad, West Indian Tobacco Company, in September 2002 in the role of Trade Marketing Executive, focused on the capital region – Port of Spain. In January 2004, he was seconded to the Carisma Marketing Services Unit in the role of Area Management, focusing primarily on the English-speaking Caribbean markets, specifically Barbados and the Bahamas. In April 2006, following the success in the islands, he was seconded to Guyana, and promoted to Trade Marketing and Distribution Manager for Demerara Tobacco Company delivering a strong marketing agenda with the launch of Pall Mall, which is now the biggest brand in DTC history. Following a stint in same position in Trinidad, he was seconded to the Carreras Group in Jamaica as Head of Trade in August 2009. Chief amongst his achievements was the return to positive volume performance in the market following years of decline. In February 2012, Raoul was promoted to the role of Marketing Operations Manager of British American Tobacco Pars in the Islamic Republic of Iran, leading the marketing function in the launch of a strategic portfolio in a key T40 market for the Group. Following a short stint in the Middle East Area in Dubai, in February 2014, Raoul assumed the role of Business Development Manager in Costa Rica with responsibility for the Trade Marketing Distribution and Activation portfolio for the BAT Group for the Central American and Caribbean area, leading a strong efficiency agenda in the region. Prior to his promotion to Managing Director at Carreras, Raoul served as Country Manager of Carisma Marketing Services where he led support for 21 markets in the English, French and Dutch-speaking Caribbean.

Qualification: Bachelor’s degree from The University of West Indies, St. Augustine Campus.