British American Tobacco Caribbean - Vijay Singh

Position: Managing Director, appointed to the Board of Directors of Demerara Tobacco Company in February 2020.

Skills & Experience: Vijay most recently served as the Trade Marketing and Distribution Manager for British American Tobacco’s (BAT) interest in the English, Dutch and French-speaking Caribbean. He has been leading in this capacity for the past three years and has been instrumental in driving key business initiatives throughout the Caribbean. Specifically, Vijay was responsible for managing the French Overseas Territories through a turbulent legislative period bringing much-needed stability and clarity to these markets. He also increased and transformed BAT’s market share within this cluster. Prior to this, Vijay worked at the West Indian Tobacco Company Limited for nine years, five of which were spent as Trade Marketing Manager. He credits his beginning as entry-level management for his successful tenure there. During this time, he led his department to achieving ambitious targets which enabled the Company to earn year-on-year double digit profit growth. Vijay’s experience of managing large groups has given him a wealth of knowledge and allowed him to develop his solution-based approach to challenges. Overall, his demonstration of sound commercial acumen and delivery of outstanding results, particularly in distributor management and profit growth, has informed this appointment to Managing Director.

Qualifications: Bachelor’s degree in Business Management from the University of Sunderland.